How Cultural Difference Became K-pop’s Key to Success around the World | Indiana University
“What is Korean popular music (K-pop) and how is it different from American popular music? How does it continue to attract new audiences despite linguistic barriers? In North America many people have only recently heard about K-pop, the genre-fluid industry that is taking the world by storm. As top stars have appeared on all the major American late night interview programs, and caused a sensation internationally K-pop has emerged as a cultural force far from its homeland. In this presentation I will sketch the history of this industry, from entertaining American troops in the 1950s and 1960s, through protest music and to the emergence of K-pop. I will outline how the Korean government changed its policy vis-à-vis the industry until it became part of policy level discussions for soft power and nation branding. Then through an examination of the adroit use of the internet to reach disparate audiences we will […]












